content
If you already have a brochure, you may want to use the text as
a basis for the content of your web site. However, the layout and level of detail
may not be entirely appropriate so care must be exercised. Synthesis will advise
on the best way of using this existing information within the framework of the
site.
Otherwise, Synthesis will take the messages that you want to display on the web
site, write the copy for you and present it to you as part of the design process.
Either way, Synthesis will optimise the text for image, impact as web pages and
probably most importantly for search engines.